The Impact on your Bottom Line due to Commoditization: Products and Services Don’t Commoditize; Sales People DO!

By Peak Performance Training and Development www.peakperformancesalestraining.com

Providing CEO’s, Presidents and Business Owners with Executable Strategies that Target the Problems Inherent in Sales, Sales Management and Sales Recruiting

Why do so many sales people jump through hoops to get the prospect’s attention then deliver a stellar presentation, only to have the prospect go with a competitor who comes in at a lower price? 

To learn more call Peak Performance today at 866-816-0991

Are your products/services overpriced? Are your competition’s offerings under priced?

Why does the prospect perceive your product as a mere commodity—easily replaceable by any number of competitive products?

Has the prospect become a smarter and better negotiator, or do they simply hear the same needs-focused pitch from you and everyone else, that ultimately demotes your superior solution to commodity status?

Why You?

Why you? This is the question most prospects ask themselves when dealing with a sales person for the first time. Why should I buy from you? Most sales people respond with the obvious and expected answers:

1. We have the best product
2. We have the best services
3. We have the best price (having the best price is often a contradiction in terms)
4. We have been in business for years

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