The Critical Importance of the CEO, President or Business Owner playing an integral role in Sales Development?

This management tip focuses on why Business Owners often fail to implement the change necessary to drive their companies forward. Today we focus on some of the major errors that lead to failure in implementing and enforcing the steps necessary to grow your company. 

The first most obvious error that most Business Owners make is that they fail to recognize when they need to change. In other words they fail to acknowledge market conditions, lackluster sales performance or human resource issues, among other things that signal that change is a necessary component to achieving growth. However it is usually not this first error that holds companies back but the second management error: Upon recognizing the need to change they fail to take action and commit to staying the course and navigating through change, as such keeping their companies stuck on a plateau.

In the sales arena these mistakes usually manifest as follows:

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Mistake Number One: Management Complacency
Management does not establish a great enough sense of urgency for new business development. Instead of implementing change they hope that a change in results will occur by itself.

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