Why CEO's, when faced with Growth obstacles resort to Self-destructive Strategies

Mistake # 1 They impact their margins by adding to their sales team opposed to solidifying their existing team currently who are under-performing. To add to ineffectiveness, they rely on past lackluster hiring criteria in order to increase the number of feet on the street.

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Mistake # 2 They again negatively impact their margins by investing into more advertising and marketing campaigns instead of dealing with the problem of poor qualifying, poor closing skills, and poor follow up on leads previously developed. In effect they spend more to get more leads to have more opportunities to close less business!

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