As much as 80% of objections that salespeople encounter are related to price and most often these objections are self-created. Although situations may vary, all price objections have the same cause: your prospect's perception of you and your product are low, or the salesperson's perception of themselves or what they are offering is low.
What do we do as Sales Professionals that negatively impacts our chances and our margins:
Sales is unique in that it is really the only occupation that spends most of its time focused on getting in to see the "decision-maker". The decision-maker is the one who has the least amount of time! Once they make that ultimate contact sales people begin to pitch, present and demonstrate their features and benefits, in other words they provide the customer with a lot of intellect. Unfortunately, this method of presentation often turns Decision-makers into procrastinators. Upon successfully converting the decision-maker into a procrastinator the sales person now doubles up on that intellect with a proposal: more to "think about"! The chase is now on.
Business Owners: How much time and money do you invest simply allowing your sales people to chase people that they never really sold on value to begin with?
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